Brand Story Example: 

In November of 2018, my team and I had the extraordinary opportunity to present a full retail-focused rebranding campaign to Tess Hipp and Susan Ward from Buddy Brew Coffee. We remain energized to have introduced our vision for Buddy Brew's newest ready-to-drink cold brew coffee, BOLT. Through research, strategy, creative executions and a full year-long media plan, we were thrilled with the feedback we got, and can't wait to see what Buddy Brew has in mind for the next steps.

 

Photo credit: @buddybrewcoffee on Instagram

Example 2: USF Public Art

In April of 2018, my team and I presented to an audience of both student and USF executives regarding Public Art on the University's campus. USF has one of the top 10 public art collections in the nation, and we were tasked with helping the work gain visibility and interest. 

Example 3: California Tacos

In December of 2017, my team and I presented to the CEO of Schifino Lee Advertising + Branding, the agency of record at the time for California Tacos. We were tasked with addressing the challenges of increasing sales, awareness, and creativity for the brand, which struggled due to its poor location. The company ended up buying into our tactics and has since elevated their social media dramatically. The owner of California Tacos also attended the presentation, where he commented that the team was successful in identifying pain points that the business wasn't aware of and providing helpful solutions to overcome those challenges.

© 2019 Caroline Webb