Caroline Webb

Creative Content Specialist

 

I can help you with...

  • Email Marketing

  • Copywriting

  • Market Research

  • Photo/Video Shoots

  • Public Relations

  • Digital Design

  • Blogs

  • Social Media Management

  • Creative Concepting & Rebrands

  • UX Writing 

 

About Me

I'm Caroline. 

 

Yes, like the song.

 

Yes, I know Charlotte would've been way funnier.

When I'm not writing, creating graphics or conceptualizing a new video, I enjoy watching a good comedy movie with my Goldendoodle, Newton. (@SeattleNewton on instagram!)

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Education

2015 - 2018

University of South Florida

B.A. in Mass Communications
Specialization in Advertising - Creative
Certification in Visualization & Design

2011 - 2015

Alexander W. Dreyfoos School of the Arts

Specialization in Communication Arts - Film, Writing, and Photojournalism

Software Capabilities

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Work Experience

In my current role as the Email Marketing Specialist at Realogics Sotheby's International Realty, I create email marketing strategies and campaigns for the entire brokerage. This requires not only deploying pieces for each individual broker's micro-brand, but also executing campaigns for the firm that anchor with the global Sotheby's brand. In addition, I counsel our brokers on how they can achieve their marketing goals by utilizing social media coupled with email marketing.

January 2019 - July 2019

At John L. Scott, I worked with the Andy Sather Real Estate office in Downtown Seattle as a Marketing Coordinator. I developed organic and paid media strategies to elevate the business while generating creative content that captivated our target audience in the luxury real estate market. Through this position, I earned many certifications such as Google Ads, Google Analytics, Facebook Ads, and 39 Celsius.

May 2018 - November 2018

At Sparxoo, I served as the Design Intern. While my official title reflected design, I assisted across the entire creative spectrum, working on a wide range of projects from display ads and brochures to blogs and photo shoots. I worked with the Storytelling team to develop creative content that elevates our clients to surpass their goals.

January 2018 - May 2018

At Schifino Lee, I served as a Hybrid Intern, working with the Account, Social Media, and Content teams. I worked on varying projects from research and account strategy to social media content planning and blog writing.

May 2017 - May 2018

At O'Connell & Goldberg Public Relations, I first served as a Summer Intern, working on social media, pitching, and event planning. I also worked on influencer marketing initiatives and branding evolution planning for new business. In the fall of 2018, I later transitioned to a fully-remote team member role to continue pursuing my Mass Communications degree, continuing to work on all projects with an added twist. 

June 2016 - December 2018

I first joined Odyssey as a Content Creator, submitting weekly articles on a variety of topics. In August of 2016, I was elevated to the position of Social Media Director for the University of South Florida Branch of Odyssey, where I promoted our community's content and monitored engagement on the articles. In January 2017, I was again promoted to the position of Contributing Editor, assisting the Editor-in-Chief with content edits and publishing. After one year of serving in that role, I was again elevated to the position of Editor-in-Chief for the University of South Florida branch, managing all content for the community.

August 2015 - December 2018

At the University of South Florida, I worked in the Department of Humanities & Cultural Studies as an Office Assistant and the department's resident Graphic Designer. While I handled many office duties such as scheduling, recruitment initiatives and billing, I also designed the department's recruitment brochures for both Undergraduate and Graduate programs 3 years in a row. I also produced a department newsletter yearly, and created several recruitment posters for courses, events, and other department initiatives.

 

Contact Me

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© 2019 Caroline Webb